The Lads — Briefing #1

What We're Building

The three-person AI consulting model

The plan is simple: the three of us — Gary, Billy, and Josh — run an AI-powered consulting business together. We use AI to do the heavy lifting on the backend (building sites, creating ads, generating content), while Billy and Josh handle the sales side and client relationships.

How the roles break down

• Gary + AI team — builds the product, handles the tech, keeps the pipeline running. When a lead comes in, the AI team starts work immediately.
• Billy — quality gatekeeper. Nothing goes live to a client without Billy's sign-off. If it's not right, it gets reworked before the client ever sees it.
• Josh — sales and outreach alongside Billy. Identifies prospects, builds relationships, closes deals.
• Billy & Josh together — client-facing everything. You're the business to anyone on the outside.

First Product: Simple Sites

Done-for-you websites for Irish small businesses

Our first service is straightforward: we build professional websites for small businesses at a flat rate. No faffing around with templates — the AI team builds each site from scratch based on what the client needs.

Target clients

Anyone in your network who needs a site: restaurants, tradespeople, consultants, solar installers, local shops, personal trainers — any small business in Ireland that either has no website or has a terrible one.

Pricing

If the client wants their own custom domain (e.g. murphysplumbing.ie), we sort it for them at a 50% markup on cost. Most will start on a free subdomain.

How it works

The turnaround is fast. By the time you're talking to a prospect, there could already be a working draft ready to show them.

The Domain Question

We need a brand — and we need your input

We need a name and a domain for the consulting business itself. Not the product — "Simple Sites" is the product name — but the umbrella brand for the three of us.

The idea

One brand, multiple services underneath it. Think subdomains: sites.brand.com, ads.brand.com, content.brand.com — as we add services, they slot in naturally.

What we know

• simplesites.com and obvious variations are taken or priced out of reach
• We're not locked to ".com" — .ie, .co, .io are all on the table
• It doesn't need to describe what we do — it just needs to feel right

Directions to think about

• Something with your names — personal, builds trust
• Something generic consulting — "digital", "solutions", etc.
• Something completely fresh — made-up word, clean slate

What's Ready Now

We're not starting from zero

There's already a working pipeline and a set of demo sites live. Here's what exists:

Demo sites (live now)

These are real examples of what the AI team can produce. Use them as conversation starters with prospects — "here's what we built for a plumber in 20 minutes."

Other resources

• Pitch deck — live and ready to share with prospects
• This portal — your home base. Post ideas, feedback, leads, anything. The AI team picks up everything posted here.
• Contact form — already wired up for client inquiries

What We Need From You

Four things to move forward